Tecada
Tecada isn’t just a soda—it’s a mood in a bottle. Born for the unconventional, this brand disrupts the beverage landscape with audacious flavors, avant-garde design, and a heartbeat of rebellion. Dominated by its signature electric purple palette, Tecada embodies creativity, mystery, and the thrill of the unexpected. For those who refuse to blend in, every sip is a declaration of individuality
Year
2023
Services
Brand Identity
Client
Concept
/ The Design Journey:
Phase 1: Liquid Rebellion
“How do we make soda feel like a movement?”
Researched gaps in the market: consumers craved boldness over nostalgia, art over generic branding.
Developed a flavor matrix pairing rare botanicals with street-culture edge (e.g., matcha-chili fusion).
Phase 2: Visual Voltage
Logo & Typography:
The wordmark uses a custom Helvetica font—shattered edges and liquid-drip effects mimic soda fizz. The “T” doubles as a abstract splash, symbolizing eruption of flavor.Color Mastery:
A gradient-heavy palette anchored in #6A1B9A (violet base), accented by neon pink (#FF00FF) for contrast and matte black (#000000) for sophistication.Patterns & Textures:
Hypnotic geometric waves (inspired by soundwaves and liquid dynamics) clash with gritty street-art splatters, embodying chaos and control.
Phase 3: Immersive Touchpoints
Packaging:
Sleek matte cans with iridescent purple foil accents. QR codes on labels lead to Spotify playlists curated for each flavor (e.g., “Yuzu Burst” links to hyperpop tracks).Retail Experience:
Glow-in-the-dark cooler displays, guerrilla mural campaigns in urban hubs, and vending machines that “talk” via AI when you pick a flavor.
/ The Technical Craft:
Can Design:
Stress-tested for vibrancy—colors stay bold under UV light and refrigeration.
Typography Tricks:
Custom “fizz” texture overlay on letters, visible only up close, rewarding engaged viewers.AR Integration:
Labels trigger animations (e.g., swirling galaxies for “Midnight Currant”) via Instagram filters.
/ Why Tecada Stands Out:
Ingredient Theatre: Each can lists origins like “Cold-pressed bergamot from Sicily” or “Activated charcoal from Kyoto,” blending transparency with mystique.
Eco-Rebellion: 100% recycled aluminum, plant-based inks, and a “Can to Can” program where returned cans become limited-edition art pins.
Cult Following: Drops sell out in minutes, with resale markets dubbing the purple can “the new sneakerhead grail.”
Tecada
Tecada isn’t just a soda—it’s a mood in a bottle. Born for the unconventional, this brand disrupts the beverage landscape with audacious flavors, avant-garde design, and a heartbeat of rebellion. Dominated by its signature electric purple palette, Tecada embodies creativity, mystery, and the thrill of the unexpected. For those who refuse to blend in, every sip is a declaration of individuality
Year
2023
Services
Brand Identity
Client
Concept
/ The Design Journey:
Phase 1: Liquid Rebellion
“How do we make soda feel like a movement?”
Researched gaps in the market: consumers craved boldness over nostalgia, art over generic branding.
Developed a flavor matrix pairing rare botanicals with street-culture edge (e.g., matcha-chili fusion).
Phase 2: Visual Voltage
Logo & Typography:
The wordmark uses a custom Helvetica font—shattered edges and liquid-drip effects mimic soda fizz. The “T” doubles as a abstract splash, symbolizing eruption of flavor.Color Mastery:
A gradient-heavy palette anchored in #6A1B9A (violet base), accented by neon pink (#FF00FF) for contrast and matte black (#000000) for sophistication.Patterns & Textures:
Hypnotic geometric waves (inspired by soundwaves and liquid dynamics) clash with gritty street-art splatters, embodying chaos and control.
Phase 3: Immersive Touchpoints
Packaging:
Sleek matte cans with iridescent purple foil accents. QR codes on labels lead to Spotify playlists curated for each flavor (e.g., “Yuzu Burst” links to hyperpop tracks).Retail Experience:
Glow-in-the-dark cooler displays, guerrilla mural campaigns in urban hubs, and vending machines that “talk” via AI when you pick a flavor.
/ The Technical Craft:
Can Design:
Stress-tested for vibrancy—colors stay bold under UV light and refrigeration.
Typography Tricks:
Custom “fizz” texture overlay on letters, visible only up close, rewarding engaged viewers.AR Integration:
Labels trigger animations (e.g., swirling galaxies for “Midnight Currant”) via Instagram filters.
/ Why Tecada Stands Out:
Ingredient Theatre: Each can lists origins like “Cold-pressed bergamot from Sicily” or “Activated charcoal from Kyoto,” blending transparency with mystique.
Eco-Rebellion: 100% recycled aluminum, plant-based inks, and a “Can to Can” program where returned cans become limited-edition art pins.
Cult Following: Drops sell out in minutes, with resale markets dubbing the purple can “the new sneakerhead grail.”
Tecada
Tecada isn’t just a soda—it’s a mood in a bottle. Born for the unconventional, this brand disrupts the beverage landscape with audacious flavors, avant-garde design, and a heartbeat of rebellion. Dominated by its signature electric purple palette, Tecada embodies creativity, mystery, and the thrill of the unexpected. For those who refuse to blend in, every sip is a declaration of individuality
Year
2023
Services
Brand Identity
Client
Concept
/ The Design Journey:
Phase 1: Liquid Rebellion
“How do we make soda feel like a movement?”
Researched gaps in the market: consumers craved boldness over nostalgia, art over generic branding.
Developed a flavor matrix pairing rare botanicals with street-culture edge (e.g., matcha-chili fusion).
Phase 2: Visual Voltage
Logo & Typography:
The wordmark uses a custom Helvetica font—shattered edges and liquid-drip effects mimic soda fizz. The “T” doubles as a abstract splash, symbolizing eruption of flavor.Color Mastery:
A gradient-heavy palette anchored in #6A1B9A (violet base), accented by neon pink (#FF00FF) for contrast and matte black (#000000) for sophistication.Patterns & Textures:
Hypnotic geometric waves (inspired by soundwaves and liquid dynamics) clash with gritty street-art splatters, embodying chaos and control.
Phase 3: Immersive Touchpoints
Packaging:
Sleek matte cans with iridescent purple foil accents. QR codes on labels lead to Spotify playlists curated for each flavor (e.g., “Yuzu Burst” links to hyperpop tracks).Retail Experience:
Glow-in-the-dark cooler displays, guerrilla mural campaigns in urban hubs, and vending machines that “talk” via AI when you pick a flavor.
/ The Technical Craft:
Can Design:
Stress-tested for vibrancy—colors stay bold under UV light and refrigeration.
Typography Tricks:
Custom “fizz” texture overlay on letters, visible only up close, rewarding engaged viewers.AR Integration:
Labels trigger animations (e.g., swirling galaxies for “Midnight Currant”) via Instagram filters.
/ Why Tecada Stands Out:
Ingredient Theatre: Each can lists origins like “Cold-pressed bergamot from Sicily” or “Activated charcoal from Kyoto,” blending transparency with mystique.
Eco-Rebellion: 100% recycled aluminum, plant-based inks, and a “Can to Can” program where returned cans become limited-edition art pins.
Cult Following: Drops sell out in minutes, with resale markets dubbing the purple can “the new sneakerhead grail.”